The SunBurst Effect
™
Culture is the #1 leading predictor of long-term sales team success - more than comp, tech, or product (Gartner)
67%
Of sales leaders say they spend too much time firefighting to focus on strategy (Gartner)
60%
Increase in B2B sales complexity due to hybrid buying, longer cycles, and cross-functional decision-making over the past 5 years. (Harvard Business Review)
26%
of B2B sales teams say they have a clearly defined, consistently followed sales process (CSO Insights)
15-20%
of increased revenue growth over 3 years reported by companies with a strong sales system and culture (McKinsey)
Discover The SunBurst Effect™
Step off the tightrope and into a new era of B2B sales leadership.
The SunBurst Sales Performance SystemTM is a transformative blueprint for B2B leaders ready to move beyond outdated sales strategies and reactive chaos. In a world where buying is more complex, decisions are slower, and expectations are higher, hustle alone isn’t enough.
This approach helps you replace fragmented sales efforts with integrated processes and systems, align your leadership and go-to-market teams, and build a scalable, sustainable growth engine. Whether you're a CEO or sales leader, it’s time to stop chasing results and start creating momentum.
Lead with clarity. Compete with confidence. Grow with intention.
It’s Time for a Paradigm Shift
The SunBurst Sales Performance SystemTM is not another sales method or quick fix. It’s a blueprint for leading differently by redesigning your go-to-market approach to create clarity, confidence, and momentum for your business.
You’ll learn how to:
Replace reactivity with integrated systems and structure
Align leadership and go-to-market teams
Build a go-to-market approach that scales with your business, not against it
Whether you’re a sales leader, a CEO, or anyone responsible for revenue, this book will help you stop walking the tightrope and start building a solid growth platform beneath your feet.
Ready to Lead Your B2B Growth Differently?
SunBurst Sales Performance System™
“Sometimes rewriting the rules is the only way to win.”
- DeAnn Petersson
The SunBurst Sales Performance System™, detailed in The Sunburst Efftect™ by DeAnn Petersson, is your playbook to take your business from the vicious cycle of sales leadership to the virtuous cycle of sales leadership. DeAnn expertly writes about the challenges, failures, and successes of real world businesses while sharing her own expertise and experience in the world of B2B sales consulting.
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The SunBurst Sales Performance System™empowers you to break free from outdated sales strategies by focusing on seven interconnected elements that build unstoppable momentum:
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Intentional Sales Leadership: the Core of Winning Sales Performance
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Focus: Aligning Vision to Action
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Plan: Your Winning Game Plan
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Build: Developing Your Execution Playbook
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Perform: It’s Game Day
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Improve: the Relentless Pursuit of Excellence
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Mindset: Cultivating a Performance Driven Culture
What Our Clients Say
Our clients trust SunBurst to bring clarity where there is ambiguity, structure where there is uncertainty, and momentum where there is stagnation. We do not just advise. We collaborate, challenge, and support you in building a stronger, more scalable approach to achieving your growth ambitions.
“You have a systematic approach for finance, operations, and quality, but what’s your system for sales? If you don’t have one, then you don’t have a scalable growth strategy. You have risk. SunBurst partners to address that."
Industrial Manufacturing Client
“Other consultants say, ‘You need to do these things,’ and then they disappear. SunBurst gets their hands dirty; that’s for sure, and they can call you on your stuff."
Food & Beverage Client
“SunBurst’s ability to understand our business was so much quicker than the average consultant. They intrinsically understand the nuances. The stuff they understand is so valuable.”
Food Ingredients Client
