Sales Leader Development
Developing Sales Leaders Who Drive Results
Effective sales leadership is not just about managing metrics. It is about inspiring performance, guiding teams to effectively navigate challenging markets, and building sustainable momentum. At SunBurst, we help capable managers grow into confident, strategic leaders who can scale success. Through a mix of tailored coaching, practical group training, and real-world development programs, we equip sales leaders to lead with clarity, consistency, and impact in today’s fast-changing sales environment.
Sales Management vs. Sales Leadership
Too often, organizations rely on sales managers to hit short-term goals without equipping them to lead long-term growth. At SunBurst, we help you develop strategic sales leadership capabilities by working with your team to move beyond managing processes and tasks. This means developing leaders who think ahead, inspire their teams, and drive meaningful progress across the business
From Reactive Management to Intentional Sales Leadership
Our sales leader development approach is designed to build confident, forward-looking leaders who drive performance through clarity, purpose, and accountability. We work with sales leaders to move beyond fire-fighting and become strategic thinkers who inspire their teams, make sound decisions, and lead with intention. This development equips them to meet the demands of today’s complex sales environment while fostering a culture of growth, innovation, and continuous improvement.
That is the foundation of CORE, our flagship leadership development program. CORE stands for Committed, Owning, Responsible, and Engaging. It helps sales leaders make the shift from leading by reaction and intuition to leading with strategy and intention. CORE strengthens the mindset and behaviors needed to establish direction, create the path forward, and develop a high-performing team.
The CORE Sales Leadership Framework
The CORE framework is the foundation of our intentional sales leader development work. It helps sales leaders shift from reacting to daily pressures to leading with strategy, confidence, and purpose. CORE stands for Committed, Owning, Responsible, and Engaging. These four essential behaviors create alignment, build momentum, and drive sustainable performance.
Committed: Leading the way to a better future
Committed leaders do not settle for the status quo. They take initiative, set a clear vision, and model the intentional behaviors they want to see in their teams. They create systems and habits that move the business forward and inspire others to follow with purpose and energy.
Owning: Turn vision into action
Leaders who own the process do more than hope for progress. They take full accountability for everyday execution and the corresponding results, ensure their teams are equipped to succeed, and bring focus and energy to every step of the journey.
Responsible: Coaching for consistent performance
Responsible leaders invest in people. They go beyond tracking activity to leveraging insights to develop strengths, build confidence, and support growth through everyday coaching. This kind of leadership fosters a culture of accountability, continuous improvement, and long-term success.
Engaging: Inspire trust and commitment
Engaging leaders builds team connection. They listen, communicate openly, and support their teams through both wins and challenges. By modeling empathy, adaptability, and transparency, they earn trust and inspire teams to bring their best because they want to, not because they have to.
Ready to Elevate Sales Leadership Across Your Organization?
Whether you are a business leader looking to build a stronger leadership bench or a sales leader ready to grow into your next level of impact, the CORE Leadership Program is designed for you.
We help leaders move from reactive management to intentional leadership by shifting mindsets, developing skills, and reinforcing the behaviors that drive long-term success. Through immersive development, practical tools, and real-world coaching, we equip sales leaders to lead with clarity, purpose, and confidence.
You can bring CORE to your organization through a customized program tailored to your team’s needs or participate individually in one of our signature training camps designed for motivated sales leaders across industries.
Let’s start the conversation
Connect with us to learn more about how CORE can support your leadership journey and help your organization build a culture of growth, accountability, and performance.
Contact us to explore what is possible.
Our Approach to Sales Leader Development
We offer a range of development experiences designed to meet sales leaders where they are and support their continued growth. Whether you are a business leader looking to strengthen your sales leadership bench or a sales leader investing in your own development, each offering is built to deliver real-world impact. Grounded in our CORE framework, these services focus on building the confidence, capability, and clarity needed to lead with intention in today’s complex B2B environment.
CORE Sales Leader Program
Our flagship development experience for sales leaders, the CORE Sales Leader Program, is a structured journey designed to help leaders shift from reactive management to intentional leadership. Participants build strength in the four CORE behaviors—committed, Owning, Responsible, and Engaging—through a blend of learning, reflection, practical tools, and real-world application. This program is ideal for organizations building a strong, consistent leadership foundation across their sales team.
Group Coaching Programs
Our group coaching programs create a shared learning experience for sales leaders across an organization or peer group. Through guided sessions, facilitated discussions, and collaborative problem solving, leaders gain clarity, build confidence, and strengthen their leadership habits in a supportive environment. Group coaching accelerates learning and fosters alignment, accountability, and cross-functional connection.
One-on-One Coaching
For sales leaders who want highly personalized support, our one-on-one coaching provides a confidential space to work through challenges, clarify goals, and strengthen leadership effectiveness. We tailor each engagement to the leader’s context and growth goals, offering direct feedback, strategic guidance, and tools to lead with greater confidence and impact.
Intentional Sales Leader Camps
Our intentional sales leader training camps offer intensive development experiences for motivated sales leaders. These sessions bring together small cohorts in a focused, high-energy environment, where leaders step away from their daily responsibilities to focus on a specific go-to-market challenge or opportunity, build new skills, and leave with a clear action plan. Whether participating individually or as part of a team, these camps are designed to spark meaningful growth and momentum.
Take the Next Step in Sales Leadership
Whether you are developing a full team or investing in your own growth, we are here to support your sales leadership journey. Let us explore the right path for you through a customized program, targeted coaching, or one of our immersive leadership camps.
Contact us to schedule a conversation.
What Our Clients Say
Our clients trust SunBurst to bring clarity where there is ambiguity, structure where there is uncertainty, and momentum where there is stagnation. We do not just advise. We collaborate, challenge, and support you in building a stronger, more scalable approach to achieving your growth ambitions.
“You have a systematic approach for finance, operations, and quality, but what’s your system for sales? If you don’t have one, then you don’t have a scalable growth strategy. You have risk. SunBurst partners to address that."
Industrial Manufacturing Client
“Other consultants say, ‘You need to do these things,’ and then they disappear. SunBurst gets their hands dirty; that’s for sure, and they can call you on your stuff."
Food & Beverage Client
“SunBurst’s ability to understand our business was so much quicker than the average consultant. They intrinsically understand the nuances. The stuff they understand is so valuable.”
Food Ingredients Client
Adaptive by Design:
Our Approach to Sustainable Growth
Every business has unique strengths, challenges, and paths to growth. That's why we don't have a pre-built 1-2-3 solution that guarantees prosperity for all. Instead, we embed ourselves in your world to co-create go-to-market strategies that reflect your reality and develop practical execution playbooks that position you for long-term success.
1
Meet You Where You Are
By listening, observing, and understanding, we aim to quickly engage in your go-to-market world and meet you where you are on your journey.
2
Immerse + Assess
We dig deep to understand your full picture by immersing ourselves in identifying critical growth levers from customer dynamics to internal ways of working.
3
Deliver Early Wins
We move quickly from insight to action, identifying small but strategic shifts to generate quick wins, build confidence, and signal progress across your team.
4
Design for Growth
With trust established and traction underway, we co-create strategies and build tailored, repeatable playbooks that drive results across your commercial organization.
5
Execute + Embed
We stay with you through execution, actively coaching, adjusting, and reinforcing until new behaviors, processes, and practices take hold, and the growth strategy is in action
Today’s buying environment demands more than experienced talent and hard work. It requires a leadership shift from reactive, siloed efforts to a disciplined, scalable go-to-market approach built for today’s complexity.
The SunBurst Effect helps you create clarity across leadership and go-to-market functions by aligning your teams with shared systems and structured execution. Instead of relying on ad hoc problem-solving, it empowers you to build and lead from a strategic growth platform designed for consistency and scalability.
Discover
The SunBurst Effect
Shift your growth leadership paradigm and fuel unstoppable momentum.
The SunBurst Effect is a strategic blueprint for executives ready to lead B2B growth with greater precision, alignment, and impact. If you're a CEO or senior leader navigating sluggish sales momentum, fragmented teams, or inconsistent performance, you're not alone.
