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At SunBurst Sales Innovation, we’re eager to partner with you to fix what’s broken and build what’s next. Let’s start the conversation. Reach out to us today to discover how we can empower your business and expand your sales potential.

THANKS FOR CONTACTING SUNBURST. WE'LL BE IN TOUCH SHORTLY.

Email: info@sunburstsi.com

Address: Charleston, SC 29486

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FAQs

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  • The SunBurst Effect is a transformative approach to B2B sales leadership that helps leaders break free from reactive chaos and create unstoppable momentum. It’s built on a structured system that aligns strategy, tools, and leadership to fuel sustainable growth.

  • This system is designed for B2B sales leaders, business owners, and executives who are ready to move their teams beyond intuition and firefighting, and build a high-performing, future-ready go-to-market approach.

  • Unlike traditional sales training or methodologies, this system integrates leadership mindset, cross-functional alignment, enablement tools, and execution disciplines into one cohesive framework. It’s not just about closing more deals in the near-term, it’s about transforming how your team performs, scales, and grows over time.

  • There are seven interconnected elements. Each element fuels the next, creating a flywheel of sales momentum:

     

    • Intentional Sales Leadership


      • The foundation of the system—this is about leading with purpose, not reacting to chaos. It includes the CORE Leadership behaviors: Committed, Owning, Responsible, and Engaging. Great sales performance starts with great leadership.

    • Focus


      • ​Clarity is powerful. This step ensures your sales strategy aligns with the company’s big-picture goals. It creates unified direction across sales, marketing, product, and operations—so your team isn’t just busy, they’re moving the needle in the right direction

    • Plan


      • Your game plan for execution. This includes defining a winning sales aspiration, setting strategic sales goals, and building annual sales targets. A good plan bridges the gap between vision and day-to-day sales execution.

    • Build


      • This is where structure comes to life. You build the tools, playbooks, systems, and team capabilities needed to execute with consistency and confidence. Think of this as equipping your team to win.

    • Perform


      • Game time. This element is about disciplined execution—applying the plan, coaching daily performance, using real-time data to adapt, and reinforcing a culture of accountability and customer focus.

    • Improve


      • Momentum isn’t a one-time push; it’s a cycle. This step creates space for ongoing assessment, learning, innovation, and course correction. It ensures you’re not just doing more; you’re doing better.

    • Culture


      • The ultimate differentiator. This is where all the hard work takes root, shaping a performance-driven, improvement-oriented sales culture that thrives on purpose, passion, and results. It’s not just about what you do; it’s about how your team shows up every day.

  • Yes. The system was built from decades of experience in B2B product-oriented sectors. While the principles are universal, the implementation is always tailored to fit your unique market, customer needs, and team dynamics.

  • Not at all. The system is ideal for small to mid-sized companies looking to scale their sales operations without overcomplicating them. It meets teams where they are and helps build a repeatable, scalable path to growth.

  • If your sales results feel unpredictable, your team is constantly firefighting, and there is no clear process or consistent approach supporting your go-to-market efforts, you’re likely in a vicious cycle. The good news? There’s a proven path out.

  • We offer executive coaching, fractional CSO services, team-based consulting engagements, and workshops to help organizations implement and sustain The SunBurst Sales Performance System™.

  • Many clients start seeing performance and alignment improvements with quick wins identified early in our engagement. The timing of full transformation depends on your complexity and starting point. Once we learn more about your business, we can provide you with concrete timing and expectations.

  • We always start with conversations as we are deeply committed to meeting you where you are. Whether you’re curious, stuck, or ready to roll, let’s explore how the SunBurst approach can unlock sustainable momentum in your business.

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Start Your Journey to Sustainable Growth Today

Take our quick self-assessment to better understand your go-to-market maturity and identify your improvement opportunities.

 
This assessment opens in a new tab and takes just a few minutes to complete. You will receive tailored insights that guide your next steps!

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