top of page
Business Meeting

If You’ve Made It This Far, You’re Ready to Lead What’s Next

You’ve already done what most don’t. That’s the difference between reacting and truly leading. This is where intentional sales leadership begins.

Quick Start Guide - Free Download

We’ve made one of our most popular resources available for download:

The 10 Core B2B Sales Capabilities is a quick start guide designed to help you assess strengths, identify gaps, and build a more effective sales team. This guide offers a practical overview of the capabilities that consistently drive performance in today’s B2B sales environment.

We update our tools regularly, so check back often—or better yet, join our newsletter, to get notified when new resources are released.

Click here for your free download

Petersson-DeAnn-The-Sunburst-Effect-Audible-Mockup-1-2025-03-24.jpg
shutterstock_1043108527.jpg

Start Your Journey to Sustainable Growth Today

Take our quick self-assessment to better understand your go-to-market maturity and identify your improvement opportunities.

 
This assessment opens in a new tab and takes just a few minutes to complete. You will receive tailored insights that guide your next steps!

Business Meeting

Today’s buying environment demands more than experienced talent and hard work. It requires a leadership shift from reactive, siloed efforts to a disciplined, scalable go-to-market approach built for today’s complexity.


The SunBurst Effect helps you create clarity across leadership and go-to-market functions by aligning your teams with shared systems and structured execution. Instead of relying on ad hoc problem-solving, it empowers you to build and lead from a strategic growth platform designed for consistency and scalability.

Discover
The SunBurst Effect

Shift your growth leadership paradigm and fuel unstoppable momentum.

The SunBurst Effect is a strategic blueprint for executives ready to lead B2B growth with greater precision, alignment, and impact. If you're a CEO or senior leader navigating sluggish sales momentum, fragmented teams, or inconsistent performance, you're not alone.

Petersson-DeAnn-The-Sunburst-Effect-Audible-Mockup-9-2025-03-24.jpg
Business Meeting

Ready to Make the Shift That Changes Everything?


We’re here to help you get started.

bottom of page