About SunBurst
The Shift That Changes Everything
B2B sales leadership should not feel like walking a high-stakes tightrope.
Too often, leaders struggle to balance short-term wins with long-term goals, manage rising customer expectations amid cross-functional misalignment, and navigate these challenges without the clarity, framework, or tools for decisive action and intentional leadership.
But it does not have to be this way. There is a smarter and more effective path forward.
At SunBurst, we help commercial leaders step off the tightrope and into a more grounded and intentional approach to sustainable growth. With the right systems and coordinated execution, go-to-market teams can become more than just a cog in the wheel; they can transform into a steady, strategic engine that drives scalable growth.
Why SunBurst?
Experience
We bring real-world experience for real-time results.
We do more than diagnose problems. We help you solve them in real time. With nearly 100 years of combined, hands-on experience in B2B sales and go-to-market leadership, we bring a depth of perspective that only comes from having been there and done that, across industries, roles, and growth stages.
Approach
We create progress you can see and build on.
Our immersive approach delivers meaningful early progress while laying the foundation for long-term performance gains.
We work alongside your team to simplify complex transformations, turning complexity into clarity and coordinated execution.
This alignment drives more than just sales. It enables better decisions, stronger forecasting, and faster time to value across the business.
Tools & Systems
We turn strategy into results through proven methods and practical tools.
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SunBurst Sales Performance System: Lead with intention, execute with focus, and stay accountable to what matters most.
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Proprietary Customer Segmentation Model: Sharpen strategic targeting across sales, marketing, product, and operations.
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Data Driven Planning: Bring clarity to prioritization and resource allocation.
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Go to Market Playbook: Align your commercial functions so every team knows where to focus and how to win.
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Purpose Built Training: Drive adoption and real-world application for lasting results.
These tools provide your leaders with what they need most. A clear path forward, the ability to prioritize, and the confidence to lead performance.
Leadership Impact
We develop leadership that lasts and results that scale.
Beyond consulting, we equip sales and commercial leaders with the clarity, discipline, and confidence to lead lasting change.
Through a combination of hands-on coaching, practical training, and proven tools, we help your team build the habits, systems, and culture that drive sustained performance.
This is how we help you move from friction to forward motion, one aligned and confident step at a time.
Our Team
We are a team of seasoned commercial leaders with deep experience in B2B sales, marketing, product, and strategy.
We have worked inside the kinds of businesses we now serve, leading teams, navigating change, and building systems that drive performance. That real-world experience and our passion for learning fuel the momentum we help our clients create today.
We Have Led From the Inside
We know what it takes to lead go-to-market teams in complex, global B2B businesses with real pressure to perform.
Our team brings nearly 100 years of hands-on experience. We have built (and rebuilt) teams, launched initiatives, and driven growth across a wide range of industries and business models.
That lived experience, combined with deep industry knowledge, means we do not offer theory. We deliver solutions that work.
Our Values
Our values are more than words. They guide how we show up, how we work, and how we help our clients lead with clarity and confidence.
Curiosity
Curiosity
We are deeply interested in the people, products, processes, and potential that drive our clients' businesses. Our curiosity helps us to quickly understand new situations and allows us to see what others might overlook.
Alchemy
Alchemy
We believe the most powerful ideas emerge when business rigor meets imagination. By combining analytical discipline with innovative thinking, we uncover practical, grounded, and differentiated solutions.
Possibility
Possibility
We believe every challenge contains the seed of opportunity. Challenging our clients to think beyond current limitations and imagine possibilities helps teams move forward, explore new directions, and achieve differentiated outcomes.
Accountability
Accountability
We treat our clients’ goals as our own. We show up prepared, stay close to progress, and do what it takes to deliver real results. Accountability means we are in it with you from the first conversation through execution and beyond.
We Never Stop Learning
In today’s rapidly evolving B2B landscape, staying still is not an option. Customer expectations are shifting, sales cycles are getting more complex, and tools, technologies, and buying behaviors are constantly changing.
That is why we stay curious. We push ourselves to keep learning, challenge our own assumptions, and stay closely connected to what is happening in the market right now.
We do the work to stay sharp, so we can bring relevant insight, fresh perspective, and forward thinking to every client engagement.
Our clients rely on us not just for what we know but also for how we keep growing, evolving, and showing up ready to lead the next conversation.
Meet the Team
We bring diverse backgrounds, shared values, and a unified goal: to help our clients lead with clarity and win with intention.
Expertise Where It Matters Most: Food, Beverage, and Ingredients
We know this industry inside and out.
With decades of experience, we understand the dynamics of complex product lines, ingredient supply chains, evolving customer expectations, and the need to align commercial strategy with manufacturing realities.
Whether enabling growth through direct sales, distribution, or channel partnerships, we help teams navigate complexity and deliver results in this highly specialized space.
Proven Results in Building Materials and Industrial Products
We have led commercial transformation from the inside, guiding teams through turnarounds, post-acquisition integrations, and the development of structured commercial systems.
From engineered components to capital equipment, we understand what it takes to perform in industries with long sales cycles, highly technical buyers, and tight margins.
Our experience spans both manufacturing and distribution environments, giving us a practical view of how to align operations, sales, and service to create lasting customer value.
Our Approach
Building Your Winning Roadmap
With years of experience, we understand what needs to be done at each step of your evolution journey. Our detailed road map outlines the intentional actions your leaders and their teams will take weekly, monthly, quarterly, and annually. We’re there every step of the way, not just to guide and support but also to challenge your sales leaders as they discover new paths to success.
CORE Sales Leadership
Committed to a bright future
(Identifies the Destination)
Owns bringing that future into existence
(Charts the Course)
Responsible for everyday sales execution
(Leads the Way)
Enrolls the team for break-through performance
(Brings the Team Along)
What Our Clients Say
Our clients trust SunBurst to bring clarity where there is ambiguity, structure where there is uncertainty, and momentum where there is stagnation. We do not just advise. We collaborate, challenge, and support you in building a stronger, more scalable approach to achieving your growth ambitions.
“You have a systematic approach for finance, operations, and quality, but what’s your system for sales? If you don’t have one, then you don’t have a scalable growth strategy. You have risk. SunBurst partners to address that."
Industrial Manufacturing Client
“Other consultants say, ‘You need to do these things,’ and then they disappear. SunBurst gets their hands dirty; that’s for sure, and they can call you on your stuff."
Food & Beverage Client
“SunBurst’s ability to understand our business was so much quicker than the average consultant. They intrinsically understand the nuances. The stuff they understand is so valuable.”
Food Ingredients Client
