Fractional Chief Sales Officer (CSO)
How We Help
When your business needs part-time senior sales leadership, SunBurst steps in with the experience and impact of a proven VP of Sales. Our fractional CSO service provides direct access to strategic leadership who know how to build, lead, and scale high-performing B2B go-to-market teams.
We work hands-on with your executive team to assess what’s working (and what’s not), shape a sales strategy aligned to your business goals, and drive execution that delivers results. From structure and systems to leadership and talent, we bring the clarity and momentum needed to elevate performance and lay the groundwork for long-term growth. This is more than advisory, it’s embedded leadership, tailored to where you are and where you’re going.
What Does a SunBurst Fractional CSO Do?
Our Fractional CSO service brings seasoned executive-level sales leaders into businesses at pivotal moments. Whether you're scaling, evolving your go-to-market strategies, or building a stronger foundation for growth, we’re here to help you navigate complexity, accelerate progress, and drive results.
Strategic Alignment
We create a sales program that aligns seamlessly with your overall business objectives. By refining your sales goals and sales process management, we help create a unified direction that supports long-term growth.
Data-Driven Insights
We leverage data and analytics to guide our strategies, track progress, and make informed adjustments. This approach enables us to create strategies that are both adaptable and scalable, responding to market changes and business needs in real time.
Leadership & Team Development
Beyond strategy, our fractional sales leader service focuses on strengthening your sales leadership. We provide sales leadership training and guidance for your sales leaders, helping them hone the skills they need to motivate the sales team toward consistent success.
Go-to-Market Process Optimization
We evaluate and fine-tune every step of your go-to-market processes, making recommendations that drive efficiency and effectiveness. Our team identifies roadblocks, streamlines workflows, and introduces best practices that empower and inspire your sales team to perform at its best.
Hands-On Implementation
We work with you to design winning strategies and roll up our sleeves to help bring them to life. Through targeted training and coaching, we equip teams with the tools and mindset needed to drive growth and sustain momentum after our engagement ends.
Why Choose a Fractional CSO?
Because You’re Not Just Trying to Sell More, You’re Trying to Win the Market
An effective fractional Chief Sales Officer (CSO) isn’t just a cost-effective option. It’s a catalyst for growth. For companies not ready for a full-time executive, but too ambitious to stand still, a fractional CSO offers targeted leadership that turns sales potential into performance.
With SunBurst, our fractional CSO service delivers more than expertise; it delivers energy. We help you shift from reactive selling to intentional, aligned execution. The result? Momentum you can feel and measure.
Our fractional CSO support is ideal for companies that:
Are scaling fast and need a strategic sales framework to keep pace with growth.
Are pivoting to meet market shifts and need a clear, actionable go-to-market plan.
Want to upgrade sales leadership without committing to a full-time hire.
You get high-impact leadership when and where it matters most, so your sales team generates sustainable momentum.
Ready to Grow?
SunBurst Sales Innovation’s fractional CSO provides a partnership that drives your sales and business forward. If you’re ready to recognize the potential of your sales team with targeted, executive-level leadership, connect with us today to explore how a fractional sales leader can enhance your organization.
What Our Clients Say
Our clients trust SunBurst to bring clarity where there is ambiguity, structure where there is uncertainty, and momentum where there is stagnation. We do not just advise. We collaborate, challenge, and support you in building a stronger, more scalable approach to achieving your growth ambitions.
“You have a systematic approach for finance, operations, and quality, but what’s your system for sales? If you don’t have one, then you don’t have a scalable growth strategy. You have risk. SunBurst partners to address that."
Industrial Manufacturing Client
“Other consultants say, ‘You need to do these things,’ and then they disappear. SunBurst gets their hands dirty; that’s for sure, and they can call you on your stuff."
Food & Beverage Client
“SunBurst’s ability to understand our business was so much quicker than the average consultant. They intrinsically understand the nuances. The stuff they understand is so valuable.”
Food Ingredients Client
Adaptive by Design:
Our Approach to Sustainable Growth
Every business has unique strengths, challenges, and paths to growth. That's why we don't have a pre-built 1-2-3 solution that guarantees prosperity for all. Instead, we embed ourselves in your world to co-create go-to-market strategies that reflect your reality and develop practical execution playbooks that position you for long-term success.
1
Meet You Where You Are
By listening, observing, and understanding, we aim to quickly engage in your go-to-market world and meet you where you are on your journey.
2
Immerse + Assess
We dig deep to understand your full picture by immersing ourselves in identifying critical growth levers from customer dynamics to internal ways of working.
3
Deliver Early Wins
We move quickly from insight to action, identifying small but strategic shifts to generate quick wins, build confidence, and signal progress across your team.
4
Design for Growth
With trust established and traction underway, we co-create strategies and build tailored, repeatable playbooks that drive results across your commercial organization.
5
Execute + Embed
We stay with you through execution, actively coaching, adjusting, and reinforcing until new behaviors, processes, and practices take hold, and the growth strategy is in action
Today’s buying environment demands more than experienced talent and hard work. It requires a leadership shift from reactive, siloed efforts to a disciplined, scalable go-to-market approach built for today’s complexity.
The SunBurst Effect helps you create clarity across leadership and go-to-market functions by aligning your teams with shared systems and structured execution. Instead of relying on ad hoc problem-solving, it empowers you to build and lead from a strategic growth platform designed for consistency and scalability.
Discover
The SunBurst Effect
Shift your growth leadership paradigm and fuel unstoppable momentum.
The SunBurst Effect is a strategic blueprint for executives ready to lead B2B growth with greater precision, alignment, and impact. If you're a CEO or senior leader navigating sluggish sales momentum, fragmented teams, or inconsistent performance, you're not alone.
