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Meet Our Team


DeAnn Petersson

Strategy, Facilitation

and Training Expertise


Rolland Petersson

Business Process and

Intelligence Expertise


Rebecca Niehus

Commercial Process, Capability,

and Enablement Expertise

We also partner with an extensive network of independent consultants to support specific client deliverables. Our partners bring functional expertise in sales, marketing, operations, supply chain, product development, sourcing, and information technology, to name a few.

DeAnn Petersson

Founder, President & Chief Strategist

DeAnn is our Founder, President and Chief Strategist. She is a proven general manager with full operational and P&L responsibility for $1B+ businesses. She has spent much of her 25+ year career leading North American and global B2B sales and cross-functional teams to deliver sustainable commercial results across diverse commercial sectors in large -multinational food, beverage, ingredients, and industrial businesses.


Recognized as a creative, visionary, and results-driven leader, DeAnn has a unique ability to quickly assess businesses, establish strategic direction, build successful teams, and implement effective execution tools that enable organizations to succeed. She facilitates client success through cross-functional teamwork, strategic discipline, customer-first commitment, sales development, and effective go-to-market execution.


DeAnn has worked to deliver strategic solutions and sustainable results with global food, beverage, agriculture, and industrial firms including PepsiCo, Pillsbury (now General Mills) SABMiller, Groupe Danone, Tate & Lyle PLC, SunOpta, Inc, Boston Beer Company, Cott Corp (now Refresco), ConAgra Foods & Commercial Ingredients, and Guardian Industries, along with a diverse roster of consulting clients.

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